End-to-end Business Development


At FBi we provide the full complement of business development services that help build your in-country success and continuously refine your messages for maximum market penetration.

From the latest intelligence gleaned from our lead generation programmes we build insightful marketing campaigns that reach your target audience and deliver maximum pipeline opportunities. We can even help train your in-house telemarketing and sales teams to boost your own effectiveness. Or we can supply the full incubation services package with in-country sales management to build your business success from the ground up.

Intelligent Lead Generation - ROI focused

We are able to build successful lead generation campaigns because we know what works. Our knowledge is constantly being updated through our daily conversations with industry decision makers. Our goal is simple - to ensure your message resonates with your target audience.

Before we begin any campaign we work with you to identify the REAL customer pains being addressed by your solution, so that we can optimize the potential of every lead, ensure it drops into the pipeline and delivers maximum return on investment. We don't deliver 'cup-of-tea' meetings.

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Insightful Marketing - for maximum penetration

Our capabilities cover the complete mix of marketing services. From message and audience identification, telemarketing, and lead nurturing though to design and marketing automation, we'll create the right balance to ensure your marketing campaign delivers against your targeted objectives.

FBi also operates as an in-country partner or surrogate marketing department providing full marketing communications strategy, implementation and support to ensure you achieve maximum market penetration and company growth.

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In-country Sales - building solid pipeline

Whether we support your in-country sales team or assist you by sourcing a Country Manager our aim is the same - to build solid pipeline revenue - the lifeblood of any organisation.

As the largest cost base of any growing business is its staff, it is vital to maximise their effectiveness. Our team of experienced business managers run a series of sales prospecting and mentorship training programmes to ensure you optimize the investment in your existing personnel.

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Incubation Services - in-country company launch

Launching into a new country, developing in-country pipeline, building market credibility and responding to onsite partner demands - all from a minimal-overlap time zone - can overstretch HQ resources and burn out existing staff.

In-country staff are essential but too often the head-hunter recruitment and corporate set up costs are too prohibitive. This is where FBI comes in. We offer the intermediary step which helps you develop pipeline, build market presence and establish channel loyalty - before you need to invest in permanent resources. We give you a flying start.

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